Barbie. Not only was she a trendsetter in fashion, she was also an early adopter of electric vehicles, years before they buzzed into the mainstream. In fact, she’s been behind the wheel of Chevy battery-powered Corvettes for nearly 50 years.

So, who better than Barbie to launch the fun, stylish all-new Chevy Blazer EV.

How did we go about it?

First, we partnered with Warner Brothers and landed the Blazer EV - and classic Corvette - starring roles in Barbie’s new movie.

Working with director Greta Gerwig, we were able to integrate the Blazer EV into a memorable, over-the-top car chase that was not only exciting but also an emotionally pivotal scene in the film.

Next, we made it the official car of the HGTV Barbie Dreamhouse Challenge.

For each competition, contestants were given a Blazer EV for field trips, as they dove into the fun task of giving each room in the dreamhouse a creative Barbie inspired makeover.

And lastly, we put the Blazer EV at the heart of the year’s biggest movie premiere

Movie Premiere Activation: To debut the new Blazer EV, we built a life-size “Barbie Dream EV” toy box inspired by the classic Mattel designs and placed it on the pink carpet. Batteries included, of course.

Barbie Blazer Box: Behind the scenes making of video