NOW AND THEN PRINT

To show that Chevy trucks have been strong and dependable for a century, we ran actual, historic Chevy ads touting these features. When the page turned, it revealed the same exact ad, recreated with a modern Chevy Truck. Proving that what’s good about Chevy trucks has remained unchanged for 100 years.

BROADCAST

When it came to broadcast, we had to find a compelling way to showcase and celebrate the last 100 years of Chevy trucks in under 60 seconds. So we dove into the archives and collected the last 100 years of Chevy truck commercials. Then, using snippets of each one, we crafted an entirely new commercial that mimics the same themes of strength and dependability we’ve been saying for 100 years.

"It's True" / :60 / Broadcast
 

"Legends" / :60 / Broadcast
Although this execution never made it to air because of budget constraints, it was still fun to produce.

CENTENNIAL POSTERS

Being the most dependable, longest-lasting trucks on the road isn’t just a claim, it’s good fodder for creatives. We took a more conceptual approach here for the Silverado giveaway posters.

CENTENNIAL TIMELINE FOLDOUT

To celebrate the history of long-lasting Chevy Trucks, we created an equally long-lasting print ad – a 12 page timeline poster showcasing every era of this iconic truck. The ad grew with each passing year, like the reputation of Chevy’s indestructible trucks.