Amazon Box

In a first for the automotive industry, the Silverado was featured “Delivering” Amazon’s traditional brown packaging to over 7 million front porches.

HQ Trivia

This app and daily trivia competition was amassing live audiences bigger than many cable TV networks. For a special Silverado-themed game, HQ Trivia gave away an all-new 2019 Chevy Silverado High Country.

Magazine Cover Takeover Case Study

The all new Chevy Silverado isn’t for just one type of person, it’s for everyone. To prove it, we worked with the publishers of the 9 biggest magazines in the country and ‘hijacked’ their front cover. We blended the personality of the truck, with the personality of magazine for a first ever integration that played out across magazine stands everywhere.

Cinema Integration

Because there’s always a truck in front of a trailer.

Launch Broadcast

Silverado Launch Print

Classified Ads / Newspaper