The Brief:

Let the world know that the first-ever, all-electric Chevy Silverado EV is a next-generation truck, for a whole new generation of people.

The Idea:

We started with one of television’s most iconic opening title sequences, The Sopranos. Working with the show’s creator, David Chase, we replicated it shot for shot in the present day. In the original sequence, Tony Soprano drove a 1999 Chevy. In our remake, his daughter Meadow drives the all-new Chevy Silverado EV.

Behind the Scenes Photos